Japanese media: New crown epidemic boosts Asian e-commerce boom
Japanese media are concerned that during the epidemic, sales of e-commerce retailers across Asia have surged because prohibited consumers began to consume online, and the blocking measures have unexpectedly made e-commerce platforms that consumers have never visited before prosperous. .
According to the Japanese Nikkei Asian Review magazine website reported on May 31, the ad technology company Criteo said that its market research shows that more than 50% of consumers now plan to conduct more online shopping due to the epidemic. Below, only 17% said they would not shop online now.
Zhou Junjie, Chief Commercial Officer of the Singapore e-commerce platform Shrimp Shop, said: "We have seen an increase in the demand for protective and personal hygiene products, including masks and hand sanitizers and other daily necessities, such as non-perishable food and Drink."
According to reports, the shrimp skin shopping site benefited from the epidemic, and its total transaction value soared by 74.3% in the first quarter of this year, reaching 6.2 billion US dollars (1 US dollar is about 7.13 yuan-this website note).
The order volume of the shrimp skin shopping website reached 429.8 million orders in the first quarter, compared with 203.5 million orders in the same period last year, an increase of 111.2%. In terms of network traffic, the Shrimp Skin shopping site is one of the largest e-commerce platforms in Southeast Asia. The website provides consumers with a plan to purchase cooking, work and entertainment products, and free shipping. Its parent company, Ocean Group, said in May that it is focusing on expanding its business and may conduct mergers and acquisitions.
Zhou Junjie said: "This epidemic has substantially accelerated the transition to an online lifestyle, which has a wide range and a deep range, and we believe that it is irreversible." Industry participants are rapidly launching various campaigns to follow The pace of this transformation, and reverse the overall trend of global consumption decline.
reported that American investment management company Jingshun Investment Company pointed out that in China, online retail penetration reached 28.2% in the first quarter of this year, up from 23% in the same period last year.
William Yuan, Investment Director of Jingshun Investment Company, told Nikkei Asia Review: "E-commerce retailers are likely to continue to gain share in the retail market. We believe that they will focus more on development and improvement with customers To ensure that more sales can be made online."
reported that the challenges faced by the participants were centered on completing the distribution, because the online shopping trend of necessities encountered a logistics crisis. The epidemic has damaged the international supply chain, and countries have shut down some industries in order to control the epidemic.
William Yuan said: "We see that companies are following the government's recommendations and have to change the way products are delivered from warehouses to customers."
Although e-commerce is a "beneficial party" in the epidemic as a form of business, Sachin Kapoor, senior marketing director of one of Korea’s largest e-commerce sites, Hanling Network Technology, said his company had to work harder To fulfill the promise to customers.
reported that industry participants also collaborated with each other to overcome the obstacles caused by the epidemic. Indonesian e-commerce "unicorn" company Bukalapak has partnered with Grab and Gojack to serve customers.
Anukagra Mardi Onesti, head of marketing at Bukalapak, said: "We have launched many initiatives to truly retain customers, such as sending them large coupons or allowing them to enjoy a greater amount when they next shop. Discounts, as well as giving them the option to ship immediately."
For the Vietnamese e-commerce platform Sendo, the epidemic prompted it to seek cooperation with foreign partners to expand the range of online shopping customers.
Yufan, the platform’s deputy director of marketing, said in a webinar also attended by Bukalapak and Hanling Network Technology: "We also talk to multinational brands like Unilever or Procter & Gamble to help them open stores on Sendo so that Distribute basic daily necessities to our customers."
Clemente Lee, co-founder of the Singapore-based e-commerce solutions provider Synagie Group, said the epidemic has completely changed the lifestyle of customers, and he expects it to become the legacy of this global health crisis.
He said in a webinar: "People will work from home, and they will also shop online at home, which will create huge business opportunities in the field of e-commerce."
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